There is a huge shift in online searches and customer behavior. Consumers today are changing their buying preferences and are focusing more on engagement. To ensure that you are the first choice that your customers or target audience think of whenever they need a...
As a business owner big or small, we all should have a digital marketing strategy. In today's world, people consume more information via mobile devices than any other medium. So, What is Digital Marketing? Digital marketing is the component...
The biggest brands in the world didn’t get where they are overnight. Without exception, each has a long story of sweat and tears. How did they manage to overturn their fortunes to become pillars of the world economy? An in-depth look at the marketing strategies used...
While you may think that paid channels are the best for your marketing strategies, on the other hand, free marketing channels can be handy in ensuring you meet your customer communication and engagement needs without putting a dent in your pocket. Social media...
Branding vs Marketing The terms “branding” and “marketing” are sometimes used interchangeably. However, these two have a different meaning. If you ask marketers to tell you what branding is, you may be surprised that they will give you different answers. It’s not like...
What is the CARES Act? Small Businesses: The Coronavirus, Aid, Relief, and Economic Security (CARES) Act provides self-employed and small businesses with opportunities to receive grants, loans, and support from the government. What’s in it for Small Businesses? The...