With 2019 underway, trade shows will be kicking into high gear for various industries. It is an especially exciting time for the tech industry, which is brimming with anticipation and potential, thanks in part to advancements in virtual and mobile technology. This year is on track to be one of the most exciting yet, with a couple of hot new trends to spice up trade shows. If you enjoy keeping up with the trade show scene, read on to know what to expect in 2019!
Virtual Reality
VR has taken the tech community by storm and has become the newest craze in mobile gaming, video streaming, and virtual communication. Businesses have keyed in on this trend and will look to capitalize on it at trade shows. The technology lends itself to the trade show format of marketing because it allows users to try new tech firsthand, while onlookers can still enjoy from afar. Look out for booths featuring interactive VR demonstrations, games, and even free giveaways!
“Five Sense” Marketing
With the onset of online data collection and analysis, marketing strategies are becoming more and more personalized. As a result, businesses are looking to create a user experience that focuses on your individual tastes. In trade shows of the past, industry professionals wanted to dazzle you with sights, sounds, and sales pitches. In 2019, they want to do a whole lot more than that. Expect to see a myriad of sensory displays and exhibitions that encourage attendees to engage physically, through touch, smell, and even taste.
Wide Format Printing
Never underestimate the power of a banner, canopy, tablecloth or any other form of wide format printing! In spite of the newfound interest in “five sense” marketing, sight continues to be the most effective sense with which to captivate an audience. Large banners draw the eye and draw in large crowds, so this year, trade shows will feature large printed displays, flyers, and posters to attract more attention. This tried and true method of marketing never goes out of style!
Comfortable Furniture
Let’s face it: nobody likes to stand all day. Even at a trade show, with so many amazing activities and engagements, your feet can get tired after a while. This year, booths will allow you to engage with different activities and kick your feet up at the same time. This strategy benefits from being both a service for attendees and a way to keep people around for a while!
Storytelling
Everybody loves a good story. Even if a business doesn’t have an interesting history, they can still weave a compelling pitch that takes trade show attendees on a journey. Stories keep people engaged and steeped with anticipation (if they’re compelling!). Look for talented orators who bring their A-game in 2019.
There you have it! These are some of the biggest trends to look out for at trade shows in the coming year. With a mix of new tech and traditional marketing, 2019 looks to be an exciting year for trade shows.
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