It’s no secret that these days, most reputable businesses have a highly developed web and Internet presence. However, if your business’ website isn’t optimized, users can have difficulty navigating and trying to find what they’re looking for. In fact, 57% of customers say they won’t recommend a business with a poorly designed mobile site, and 40% have turned to a competitor’s site after a bad experience. If you’re designing a website for Internet marketing, here are some mistakes to avoid.
- Mistake: Too much text
Nobody wants to feel like they’re reading a novel when they visit your site. Not only is it overwhelming, but it’s boring, and readers simply won’t retain any of the information they read. Split up larger chunks of text into smaller and more digestible paragraphs to keep readers’ attention. It’s also important to incorporate a good balance of images into the page. Don’t overdo it, though — too many images can delay loading times, and readers will easily abandon the site if it doesn’t fully load within just a few seconds. If you want personalized images for your site, talk to a graphic design professional.
- Mistake: Lack of navigation
If you’ve ever visited a website, looking for one piece of information and had to click through countless menus just to find it, you probably understand the frustration that comes with websites that lack efficient navigation. Responsive web design requires diligence in assuring that your website’s menus are clear, concise, organized, and most importantly, visible.
- Mistake: Not using SEO
SEO, or search engine optimization, is how search engines decide which sites to rank highest. This requires a bit of research, but by using certain keywords, incorporating links, and adding consistent content to your website, you can significantly boost website traffic. Without an SEO campaign, your site will likely fall flat to the countless others who have taken substantial efforts to preserve and boost their ranking on Google. It wasn’t always this way, but these days, any website that wants sizable traffic needs to use some form of SEO.
Ultimately, these are just a few of the common mistakes people make when designing websites. The best way to prevent these issues is to hire experienced web designers to customize your website and optimize its performance. For more information about web designers, contact Deprigo Inc.