Brand Marketing is a Growth Hack: Here’s the Recipe

Just Eat Taxi

Today’s treat is a guest post from entrepreneur, marketing mastermind, and 500 founder Mat Braddy, founder of ROCK PAMPER SCISSORS and former CMO of Just Eat, a European “unicorn” that went public in April of 2014.

No one thinks of billboards and TV ads when we talk about “growth hacking” (we’re way too cool for that sh*t, right?), but in today’s post Mat shares his takeaways on growth fueled by brand.

Mat’s company was a recent participant in 500 London’s….

 

Source: http://500.co/brand-marketing-is-a-growth-hack-just-eat/

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