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What is Branding? Why is it important?

What is Branding? Why is it important?

Branding is the practice in which a symbol, logo, design, or other feature is created to help the customer differentiate a company or its products from competitors. Successful branding can bring in new customers, build your company’s reputation, and increase awareness...

How to Use LinkedIn Like the Boss You Are.

How to Use LinkedIn Like the Boss You Are.

You likely had a strong reaction upon reading that word. Depending on who you are, you either grimaced or grinned at the thought of going out, making contacts, and turning those contacts into opportunities for your organization. Networking’s merits lie completely in...