What is omnichannel marketing? According to Hubspot, the "omni-channel experience is a multi-channel approach to marketing, selling, and serving customers in a way that creates an integrated and cohesive customer experience no matter how or where a customer...
Technology and Design
Why You Should Use SEO for Your Business
My goal with this article is to help small business owners in Bakersfield like you understand SEO and how you can implement it in your business. We’re going to talk about what SEO is, how SEO can help your business, how you can set up your site for SEO and how to...
Top Three Tips For Building a Nonprofit Website
Everybody knows by now that it is essential for your organization to have a website. However, you may not know that the way your website looks plays a major role in having a successful nonprofit. Below are three nonprofits from Kern County that have amazing websites...
What are the HIPAA Requirements for Email Encryption?
If you’re involved in the healthcare field, you may have wondered what are HIPAA’s exact requirements, when it comes to email encryption. Understandably, not too many people are willing to read the 115 pages of the HIPAA Administrative Simplification Regulation Text,...
Web Education in 5 Easy Steps [Article]
Before Development Your website is a landing place for your customers, and we all know how important they are! But, where do you start if you need a new website? Like everything else in life, we don’t know what we don’t know, so you’ll need a bit of education to learn...
5 Reasons SEO Is Important for Business and 3 Tools You Can Use Now
Today in the digital world we live in, the internet holds all the answers, whether right or wrong. The internet is also your best friend if you intend on growing your business. You need to have an active internet presence, which involves ranking on the first page...