Well thought out business name A business name is what identifies your brand; it’s what people refer to when they talk about your business. Having a good business name is an important thing because it helps reflect your face to your customers. Giving your business the...
What's More Important: The Logo or The Name? There has been a lot of debate as to what is more important when it comes to business logo vs name. To help understand the phenomenon that surrounds the two elements, we need to look at how each impacts on a brand and when...
Social Media 80/20 rule One of the most important things you want to do when marketing your brand and products is to engage with your audience. Social media is among the many channels you can use to ensure effective customer engagement. According to Statista, social...
Every business knows the importance of social media in promoting and creating brand name awareness. How about social media analytics? Businesses need to create, publish, and share relevant content on their social media platforms. However, that’s not enough; they also...
Involving yourself, your brand, or business in community programs helps grow your company in various ways. Community involvement helps create and build a positive outlook within the community while allowing your employees to engage and interact with the surrounding...
Free Social Media Tools for creating scroll stopping images! Social media is part of every marketing campaign. With close to 3 billion active social media users, the platform provides a potential market for your services and products. Often, you will need to dedicate...
There is a huge shift in online searches and customer behavior. Consumers today are changing their buying preferences and are focusing more on engagement. To ensure that you are the first choice that your customers or target audience think of whenever they need a...
As a business owner big or small, we all should have a digital marketing strategy. In today's world, people consume more information via mobile devices than any other medium. So, What is Digital Marketing? Digital marketing is the component...
The biggest brands in the world didn’t get where they are overnight. Without exception, each has a long story of sweat and tears. How did they manage to overturn their fortunes to become pillars of the world economy? An in-depth look at the marketing strategies used...
While you may think that paid channels are the best for your marketing strategies, on the other hand, free marketing channels can be handy in ensuring you meet your customer communication and engagement needs without putting a dent in your pocket. Social media...
Branding vs Marketing The terms “branding” and “marketing” are sometimes used interchangeably. However, these two have a different meaning. If you ask marketers to tell you what branding is, you may be surprised that they will give you different answers. It’s not like...
What is the CARES Act? Small Businesses: The Coronavirus, Aid, Relief, and Economic Security (CARES) Act provides self-employed and small businesses with opportunities to receive grants, loans, and support from the government. What’s in it for Small Businesses? The...