Did you know that the average promotional pen is kept for 9 months? That’s longer than the broadcast schedule of most television spots and it’s certainly longer than the shelf-life of even the highest quality social media post. Plus, the majority of promotional pens...
Looking for a promotional tool that will help you market your business? Promotional hats will put you head and shoulders above your competition. Hats are an effective way to share your branding with the community, as they are a stylish and practical way to connect...
We all have promotional t-shirts in our closets. In fact, did you know that the average millennial owns 5 promo t-shirts? That’s a lot of mileage for your business in one product. If you’re not sure if this product is right for your business, check out the below...
Whether you’re headed to a trade show or a cold call with a potential client, tote bags are the perfect tool to carry your branding. Since the State of California banned plastic bags in 2016, these promotional tools have carried new importance in the lives of your...
What is omnichannel marketing? According to Hubspot, the "omni-channel experience is a multi-channel approach to marketing, selling, and serving customers in a way that creates an integrated and cohesive customer experience no matter how or where a customer...
Are Promotional Products still a great medium of advertising? Promotional Products are a great way to build brand awareness and attract new clients while keeping the cost low. Advertising costs money, whether it's offline or online, but do you know...
Take a moment, open a new tab, and Google “Bakersfield Social Media Marketing.” What do you see? Ads. Lots of ads…. lots of ads for companies that do social media marketing. Look closer. A couple of minutes of digging will show you that some, if not most, of these ads...
My goal with this article is to help small business owners in Bakersfield like you understand SEO and how you can implement it in your business. We’re going to talk about what SEO is, how SEO can help your business, how you can set up your site for SEO and how to...
Everybody knows by now that it is essential for your organization to have a website. However, you may not know that the way your website looks plays a major role in having a successful nonprofit. Below are three nonprofits from Kern County that have amazing websites...
If you’re involved in the healthcare field, you may have wondered what are HIPAA’s exact requirements, when it comes to email encryption. Understandably, not too many people are willing to read the 115 pages of the HIPAA Administrative Simplification Regulation Text,...
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Before Development Your website is a landing place for your customers, and we all know how important they are! But, where do you start if you need a new website? Like everything else in life, we don’t know what we don’t know, so you’ll need a bit of education to learn...
Did you know that 500 million people use Instagram stories every day and one-third of the most viewed stories are from businesses? Also, 80% of users follow at least one business and 60% discover products on Instagram! Stories are the future of social media, and you...