Ranking highly on Google requires creating great content that maximizes your search engine optimization or SEO. The following tips are critical for getting Google to love your content. The end goal is to get on the front page of search results related to your company, which significantly improves your chances of success.
1. Don’t Ignore the Technical Aspects of Content
One of the most critical elements of improving your SEO on Google is to write content that people want to read. However, there are a lot of technical things that you need to get right before you start writing. These aspects include:
- Title – A good title should have a keyword in the title and should be under 10 words.
- Subheads – Subheadings break apart your content to make it easier to read and also serve as a great place to add keywords.
- Meta Title – A meta title is a search-engine-only title that helps Google identify great content. Make sure to integrate keywords here.
- Meta Description – This is the description that appears below your Google link in a search engine. Add keywords and write engaging text to make it convert leads.
- Anchor Text – Always sprinkle links through your content to other areas on your site: this not only makes these sites easier for your viewers to find but improves Google rankings.
2. Write Content That Gets Backlinks
Now, make sure your content is of the highest possible quality and very relevant to your readers. Yes, keywords in your content matters here but the quality is more important. Google examines the value of the writing, including how it helps readers, the grammatical correctness, and much more.
Sites with these elements will consistently rank higher than others. And you must make sure to update your content regularly. Google downgrades websites with old content that doesn’t offer anything new to the reader.
3. Don’t Be Afraid to Use Robots.txt and Noindex Tags
You might think that blocking access to webpages on your site would decrease your SEO presence. However, that isn’t always the case. Some sites on your page shouldn’t be indexed because they’ll confuse Google. Sensitive pages can be de-indexed from Google using robots.txt files or a noindex tag.
The former type is best for sites that wouldn’t be useful for your readers to find, such as resource pages that they can easily find from other sections of the site. Noindex should be used to hide internal search results, as few of your potential customers are going to be interested in this information.
4. Improve Your Mobile Optimization
Last, but not least, make sure to improve your mobile optimization, as over 50 percent of all web traffic comes from mobile sources. Create a site that is very mobile-friendly and eliminates elements such as Flash, which causes your site to load more slowly.
Doing so will make your mobile viewers more comfortable viewing your site. Make sure to integrate mobile-friendly checkout and purchasing options, as well, to make mobile buying easier.
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