Inbound marketing saves time and effort and has a higher sales conversion percentage than traditional marketing. Consumers are more likely to engage with an inbound marketing strategy that provides value. The days of the hard sell are all but over – the pull strategy is where it’s at now. With the arrival of 2019, let’s take a look at the top trends in inbound marketing:
Guest blogging can widen a marketer’s commercial scope by allowing others from similar industries to post personal insights. In time, more people will see your business through social media shares, and the content of your site will be featured more by search engines. Backlinks are the key to successful guest blogging because users can be redirected to your site when other site owners feature your business. Your online reputation is built and you can continue building on that with good product quality.
There was quite a bit of buzz around AI in 2018, with new advances and challenges arising every day. What used to be just a creepy concept for sci-fi movies has become a very useful reality as marketers and AI developers find new ways to engage with consumers through aggregated data.
AI optimizes data analysis, improving searches on major engines and social media platforms with improved identity pattern and behavior matching. From there, searchers get relevant content suggestions. Marketers can thank predictive analytics for providing more convenient search experiences to both customer and entrepreneur while keeping to a precise data-driven decision-making process. The next time Netflix gives you a list of movie suggestions or a product is recommended by Amazon, you know that the bots are tracking your behaviors to provide the best experience possible.
Marketing automation sits at the heart of a successful inbound marketing strategy. Automation not only reduces time on repetitive tasks such as social media posts and emails, but it also provides better consumer engagement throughout the customer journey – from selection to delivery and to the customer feedback process. Automation actually allows a better understanding of customer prospects so you can personalize your approach. Software designed for marketing automation assists in analyzing data, attracting interested individuals then converting them to consumers and closing sales. The rate of closed sales is better than 14% when an inbound marketing strategy is utilizing an automation platform, compared to outbound marketing that only has 1.7% rate of completed sales. Looking at 2019, it is only logical to go with marketing automation to optimize business campaign on leads, maximize social media presence and relevance.
Adaptability and innovation are key components if you want to hit it big in e-commerce in 2019. Gone are the days of old mainstream marketing strategies. Marketing has evolved into a fully digital customer-centric process. Be on the lookout for these trends so your business can keep up with the most effective profit driving activities.
If your New Year’s resolution is to take your inbound strategy to the next level, contact us today to see how we can help!
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