If you’re focusing on Internet marketing for your business, it’s possible that you may have left your web design to fall to the wayside. Whether it’s outdated or it simply doesn’t look good, graphic design is something you absolutely need to invest in, especially if your website is a potential customer’s first impression of you.
Printing services are a thing of the past if your primary focus is Internet marketing. If you’re still a little wobbly on the basics of web design, here are just a few of the many things good web design can do for you.
Above all else, good web design should grab your viewers’ attention. First impressions on the Internet are everything, especially when someone can leave your site as quickly as they found it. Don’t waste the opportunity to make an amazing first impression on your potential future customers.
Builds Customer Trust
A customer should be able to trust you as they navigate through your website. Approximately 39% of consumers will actually stop engaging with a website if it takes too long to load. If you have excellent graphic design and navigation on your site, it will encourage customers to stay longer and actually engage in the services you offer.
While no two web pages should have the same content, a website should be cohesive across all of its pages. So your homepage should have the same layout and general design that your ‘about us’ page does. This will help customers feel like you’re a put-together, organized company and further reinforce that trust you want to build.
Enhances Brand Recognition
A good graphic designer will create a website that plays on the foundation you’ve already laid out for your brand. If your online presence differs from your physical brand, you’re going to have a lot of issues with your customers. Instead, good web design takes elements of your brand and builds on them to create a beautiful, cohesive website.
Whether you’re running a retail business or a restaurant, never underestimate the importance of great design.