There’s just no escaping the digital world we live in today, and if you own a business, you NEED to be online! According to a study by Pew Research Center, 79% of Americans shop online. The same research also indicates that 64% still prefer buying from a physical store, so having both options will satisfy all. According to a Forbes article, small businesses aren’t doing enough with their digital marketing. Here are a few tips to help that.
Let your customers build trust for you
You’ve probably heard about the importance of having an online site, but it’s more than just setting up a virtual storefront, or having your services listed on Google. Reviews ARE word of mouth 2.0. If your service is great, this is the most honest and trustworthy way to show it.
Helping your customers helps you
Having a great site is more important than you think! It’s not just about your business. It’s about making life easier for your customers. Be your own customer for a minute, and think, how easy it is to find your business hours, phone, services. Are you able to check for a specific product? If you’d like to easily find all this information as a customer, you can be sure your customers want this information from you. Read about how to design a good website for your customer’s experience. Here’s the secret, all that digital data, will also help search engines know who you are, what you do, and rank you higher for people to discover you.
You have your site and a massive amount of useful data for your customers. What else can you do to improve your ranking? A few years back it used to be that having all the right words appear in volumes through your text was good enough to rank, then it moved to prioritize those with the most inbound links. These updates have been easily exploited by people and search engines have rolled out new algorithms that better understand quality and authority.
Domain authority is a number between 1-100 that Google gives websites based on many factors. There’s a limit to how much you can influence this number, but if everything mentioned above is good, this will organically increase.
There’s a lot of information regarding SEO and it’s a topic always evolving. If you decide to grow your business, you’ll need to adapt to these changes to stay relevant. We love to see people succeed, so please don’t take online marketing for granted.
Pedro has been a Graphic and Web Designer at Deprigo since March 2017. He’s worked in the Army as an Aircraft Electrician and is working on perfecting chocolate.