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Will trend-setters shape marketing in 2016?

Trend Setters

School isn’t even out, but marketers are already finalizing their strategies for the upcoming shopping frenzy that precedes each new scholastic year.

Data from Bizrate Insights, a division of Connexity, shows that more than half of consumers will kick off their back-to-school shopping between late July and early August, meaning brands still have time to secure a critical piece of their back-to-school strategies…

 

Source: http://marketingland.com/trend-setters-will-shape-back-school-2016-176682

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