Will trend-setters shape marketing in 2016?

Posted by | deprig01 | 16 June 2016

School isn’t even out, but marketers are already finalizing their strategies for the upcoming shopping frenzy that precedes each new scholastic year.

Data from Bizrate Insights, a division of Connexity, shows that more than half of consumers will kick off their back-to-school shopping between late July and early August, meaning brands still have time to secure a critical piece of their back-to-school strategies…

 

Source: http://marketingland.com/trend-setters-will-shape-back-school-2016-176682

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