Are Promotional Products still a great medium of advertising?
Promotional Products are a great way to build brand awareness and attract new clients while keeping the cost low. Advertising costs money, whether it’s offline or online, but do you know promotion products provide the best cost per impression (CPI)? A writing instrument can be as low as 1/10 of one cent, more economical than nearly any other advertising medium.
The ASI 2019 Global Ad Impression Study proves promo products offer a strong rate of return on investment (ROI). For instance, a pen that costs $1 will have a CPI of less than 1/10 of a cent per impression.
What is the point of handing out Promotional Products?
Promotional products build brand awareness. The more familiar your brand, the better results you will see in your sales. Through promotional products, your consumers get to interact with your brand. They’re able to touch, feel, wear, use, or, in some cases, smell your brand daily for weeks or months. That helps build brand loyalty at a very minimal cost.
Here are a few facts:
- Promo Products offer great ROI.
- 85% of the consumers of promo products remember the advertiser.
- Consumers often prefer promotional products over other types of advertising.
- The average consumer keeps a promotional product for about one year.
- Promo products generate lots of Impressions.
What promotional products generate the best impressions?
Most companies get this wrong, and they opt out for the lowest cost item. In some cases, it does make sense to handout something inexpensive, but in most cases, those discounted items go straight to trash. For example, a $.20 pen, I might use it once or twice, but if I had a higher quality pen, I might use it for 6 months to a year.
A promotional product should represent your brand, company culture, should provide value and generate impressions.
As a small business, how do I implement promotional products in my marketing strategy?
There are multiple ways to implement this medium; below are a few different ideas you may use at the local level.
- First, find your niche customer/client. Then search & exhibit at your local events related to your niche trade show, health fair, food expo, business conference, etc.
- When visiting potential clients take a promo product to leave behind, it’s a simple gesture, but the client will appreciate you for putting in the extra effort.
- Join the local chamber of commerce, attended and host local mixers, become chamber ambassador. Most chambers of commerce will allow their ambassadors to speak to the new members once every month. Distribute promo products to the new members.
- Use promo product as a thank you gift after a meeting or consultation. All clients, old and new, appreciate free promo product.
- Send birthday or holiday gifts to all your VIP clients.
Find the product that fits your niche. Buying something expensive does not mean it’s going to give you great results, and the opposite is also true. So, make sure your products reflect your customer’s needs and interests.
Finding the right product for your niche client is the key to having a successful promotional product strategy. If the promotional product strategy is executed correctly, it can be very rewarding for any business.
